NEWSROOM

San Juan, Manila – January 15, 2024 – Fullerton Health Philippines has chosen Dugenia, Marayan, and Associates, Co. (DM&A Co.) as its new social media partner, ushering in a new era of strategic and creative engagement for its digital assets. Known for their innovative “Challenge the Usual” approach, DM&A Co. is set to revolutionize how Fullerton Health connects with its audience in the fast-paced world of social media.
DM&A Co. brings years of expertise in crafting compelling social media content tailored to the unique needs of its clients. For Fullerton Health Philippines, this partnership signifies an opportunity to highlight the brand’s advocacy for preventive care and its executive health screening services in a way that resonates with Filipinos.

“Our philosophy is simple yet bold: we challenge the usual,” said Michael Dugenia, Managing Partner of DM&A Co. “For Fullerton Health, this means creating content that not only informs but also inspires conversations about health and wellness. We’re excited to help amplify their message and bring a fresh perspective to their social media platforms.”
DM&A Co. aims to align its strategies with Fullerton Health Philippines’ mission of promoting preventive care and healthier lifestyle while leveraging digital channels to build trust and engagement with their audience.

A Partnership Built on Shared Vision
According to Carmie de Leon, Country General Manager of RadLink Philippines Corp. and Executive Health Screening Lead PH at Fullerton Health, the decision to partner with DM&A Co. was rooted in their ability to deliver creative yet purposeful campaigns.
“Fullerton Health is committed to delivering personalized care and embracing technology to connect with people,” de Leon explained. “We believe DM&A Co.’s out-of-the-box approach will help us communicate our mission in ways that are both impactful and relatable to Filipinos.”

Crafting Content That Resonates
DM&A Co. External Relations Director and Partner Alvin Marayan expressed enthusiasm about the partnership, emphasizing the role of storytelling in the success of digital campaigns.
“Health is a deeply personal matter, and through this collaboration, we want to tell stories that resonate with people on a human level,” Marayan shared. “By blending Fullerton Health’s expertise in healthcare with our passion for strategic creativity, we’re looking to foster meaningful connections through social media.”
The firm will manage Fullerton Health Philippines’ digital content, ensuring consistency in tone and messaging across platforms. From educational posts to dynamic campaigns, the content will be designed to reflect Fullerton Health Philippines’ dedication to proactive and preventive care.
DM&A Co. has assembled a talented team to manage this significant account. DM&A Co. Client Servicing Lead and Account Supervisor Maika De Castro, Head of Content and Strategic Planning Officer JJ Ibarreta, Junior PR Associate Martin Alcantara will oversee the project. They are joined by Content Writer Aira Revilla and Graphic Artist Joma Unabia, who will ensure that every piece of content aligns with Fullerton Health Philippines’ vision and goals.

A Commitment to Comprehensive Care
The Fullerton Health Philippines center collaborates with trusted specialists and hospitals outside its network, ensuring continuity of care for clients requiring specialized consultations. By blending convenience, affordability, and high-quality service, the center aims to make preventive care accessible to more Filipinos.
As it embraces global healthcare standards while incorporating the warmth of Filipino culture, the Fullerton Health Philippines executive health screening center is poised to become a vital part of the country’s healthcare system.

About DM&A Co.
Dugenia, Marayan, and Associates Company (DM&A Co.) is a rising full-service marketing communications consultancy firm. The company prides itself on being collaborative, client-centric, and people-focused, offering strategic, omni-channel marketing communication campaigns designed to enhance brand reputation, market share, and industry standing.

Award-Winning Press Event highlights leading consumer finance company’s strong start to its new decade of operations

Taguig City, Philippines | January 28, 2025 – Home Credit Philippines (HCPH), the country’s leading consumer finance company, clinched silver at the 60th Anvil Awards this year under the Public Relations Tools Category (Special Events) for its press event, “Unlocking a New Decade of Credit Opportunities for Filipinos.

This recognition underscores Home Credit’s unwavering commitment to delivering innovative financial solutions that empower Filipino families. Held on May 13, 2024, the award-winning event marked the beginning of an exciting new chapter for Home Credit as it entered a new decade of operations in the Philippines.

The award-winning press event successfully gathered over 100 journalists and bloggers, resulting in extensive media coverage across print, online, and broadcast platforms. These efforts amplified Home Credit’s message of making essential commodities and high-ticket items more accessible to Filipinos through 0% interest installment plans. It also featured exhibits showcasing Home Credit’s trusted partners, including Abenson, Acer, Cellboy, Digimap, Imperial Appliance Plaza, Octagon, Power Mac Center, Samsung, and Silicon Valley.

Sheila Paul, Chief Marketing Officer of Home Credit Philippines, emphasized how the recognition reinforces the company’s commitment to creating a brighter financial future for Filipino families.

“This award reflects our unwavering commitment to making life’s essentials and aspirations more accessible to our customers,” said Paul. “Through our year-round campaigns for Summer, Back-to-School, and Holiday, which we have highlighted in the press event—we create opportunities for Filipinos to enjoy exceptional deals, including 0% interest installment rates during peak shopping seasons. As we have consistently done in recent
years, we will continue to empower and uplift lives by delivering innovative financial solutions, staying true to our mission of bringing financial opportunities closer to every Filipino.”

Exceeding expectations with its remarkable turnout, the press event generated outstanding results in media reach, coverage, and cost efficiency. It significantly expanded HCPH’s visibility across various sectors, underscoring the company’s mission to make financial services more accessible to Filipinos nationwide.

One of the standout stories to emerge from the event was the success of Home Credit’s Summer Campaign. The 0% interest financing on cooling appliances led to the sale of over 1,000 air-conditioning units per day, providing relief to Filipino families during the intense summer heat. The event also emphasized how Home Credit’s installment plans made premium items like iPhones more attainable for Filipinos. In 2023 alone,
the company financed 12.5 million mobile phones, generating ₱30 billion in sales—₱6 billion of which came from iPhones.

Additionally, the event showcased Home Credit’s wide range of product offerings, from televisions and computers to e-bikes and medical equipment. The customer experiencewas further enhanced through Shoppingmall.ph, Home Credit’s online platform, featuring over 50,000 deals from more than 500 merchant partners nationwide, expanding the company’s reach and accessibility.

“This initiative was more than just an event; it was a celebration of Home Credit’s decade-long mission to improve the lives of Filipino families,” said Michael Dugenia, Managing Partner at DM&A Co., the marketing communications firm behind the press event. “We are honored to have played a role in crafting a campaign that not only tells Home Credit’s inspiring story but also creates meaningful connections with their customers.”

This Silver Anvil Award marks the second recognition for both Home Credit and DM&A Co., following their Silver Anvil win for the Back-to-School campaign in 2023. Their continued success exemplifies a results-driven partnership focused on impactful and creative audience engagement.

Now in its 60th year, the Anvil Awards is widely recognized as the gold standard of public relations excellence in the Philippines. Organized annually by the Public Relations Society of the Philippines, it honors campaigns that demonstrate outstanding creativity and effectiveness. This year’s Gabi ng Parangal, held on January 28, 2025, at The Manila Hotel, celebrated the best PR campaigns in the country.

To know more about the latest updates from Home Credit Philippines, visit its official website, www.homecredit.ph. You may also follow its official Facebook, Instagram, and TikTok accounts. Customers are also encouraged to download the Home Credit App on Google Play or the App Store to learn more about the latest promos and see what’s new in Shoppingmall.ph.

Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC) and the Bangko Sentral ng Pilipinas (BSP).

About Home Credit
Home Credit Philippines is the leading consumer finance company in the Philippines. Backed by Bank of Ayudhya Public Company Limited, the fifth largest bank in Thailand and by MUFG Bank Ltd., the largest banking group in Japan, and trusted by a strong and diverse set of banks locally and worldwide, the company plays a pivotal role in driving financial inclusion for Filipinos by expanding access to credit opportunities and transforming the consumer finance landscape in the Philippines.

In its 11th year, Home Credit has served 11 million customers and credited over 350 billion pesos worth of loans through its portfolio of products that cater to the different needs of its customers—installment financing, cash loans, credit cards, and a virtual spending limit named Qwarta. Trusted by Filipinos, Home Credit is registered with the Security and Exchange Commission and regulated by the Bangko Sentral ng Pilipinas. The company was recognized as the Best Finance Company of the Philippines in 2024 by the Asian Banking & Finance (ABF) Retail Banking Awards

More information on HCPH is available at www.homecredit.ph.

Media Contact
For media inquiries, please contact:

Jazz Carilla | Media Relations Manager
Email: jazzminmae.carilla@homecredit.ph

Alvin A. Marayan | External Relations Lead
Email: aamarayan@dma.com.ph

Jainy Carilla | Media Relations Officer
Email: jpcarilla@dma.com.ph

San Juan, Metro Manila – Holcim Philippines, a leading provider of innovative and sustainable building solutions, proudly announces the renewal of its partnership with Dugenia, Marayan, and Associates Company (DM&A Co.) as its agency of record for public relations.

The renewal highlights a continued commitment to leveraging DM&A Co.’s expertise in strategic communication to enhance Holcim’s public image, visibility, and stakeholder engagement. This collaboration sets the stage for impactful initiatives in 2025, focusing on strengthening key areas of engagement.

As part of the renewed collaboration, Holcim Philippines aims to re-energize its media relations strategy, deepening existing relationships with journalists and media outlets while increasing its visibility in traditional and digital channels. Holcim seeks to amplify its message and showcase its leadership in the construction industry by fostering stronger ties with media partners. “We are thrilled to renew our collaboration with DM&A Co. as we continue our journey of building a sustainable future,” said Holcim Philippines OIC – Chief Sustainability Officer Jill Ramos. “Their strategic vision aligns with our values, particularly our dedication to transparency, sustainability, and strengthening community relationships.”

Michael Dugenia, Managing Partner of DM&A Co., shared his gratitude for the ongoing partnership. “It is an honor to continue serving Holcim Philippines. Their pioneering efforts in sustainability inspire us to deliver innovative communication strategies. Together, we aim to highlight the positive impact of their initiatives on communities and the environment.”

DM&A Co., a full-service marketing communications consultancy, has built a reputation for delivering innovative client-focused solutions. Guided by its “Challenge the Usual” mantra, the agency leverages over 40 years of combined experience to develop impactful public relations campaigns that enhance brand reputation and stakeholder trust.
Holcim Philippines, a trusted leader in the construction industry for over five decades, shares DM&A Co.’s commitment to health and safety, collaboration, empowerment, and customer focus. These shared values provide a strong foundation for their renewed partnership.

The dedicated team managing Holcim Philippines’ publicity requirements includes DM&A Co. External Director and Partner Alvin Marayan, Client Servicing Lead and Account Supervisor Maika De Castro, Head of Content and Strategic Planning Officer JJ Ibarreta, Media Relations Officer Jainy Carilla, and Jr. PR Associate Martin Alcantara.

As Holcim Philippines and DM&A Co. enter another year of collaboration, they are poised to deliver dynamic and meaningful public relations programs that elevate the brand’s leadership and vision for sustainable construction.

About DM&A Co.
Dugenia, Marayan, and Associates Company (DM&A Co.) is a rising full-service marketing communications consultancy firm. The company prides itself on being collaborative, client-centric, and people-focused, offering strategic, omni-channel marketing communication campaigns designed to enhance brand reputation, market share, and industry standing.

About Holcim Philippines
Holcim Philippines, Inc. is one of the leading building solution companies in the country. The Company has a deep portfolio of innovative solutions fostered by a full range of products from structuring to finishing applications that can help local builders execute with high performance and efficiency with a wide range of projects from massive infrastructure to simple home repairs.
With cement manufacturing facilities in La Union, Bulacan, Misamis Oriental, and Davao, as well as aggregates and dry mix business and technical support facilities for building solutions, Holcim Philippines is a reliable partner of builders in the country.
Holcim Philippines is also committed to the highest standards of sustainable operations and manufacturing excellence with its plants certified under ISO 14001:2015 (Environmental Management System), ISO 9001:2015 (Quality Management System) and OHSAS 45001:2018 (Occupational Health and Safety Management System).

Holcim Philippines is a member of the Holcim Group, the world leader in the building materials industry.

About Holcim
Holcim is a global leader in innovative and sustainable building solutions with net sales of CHF 26.4 billion in 2024. Driven by our purpose to build progress for people and the planet, our 65,000 employees are on a mission to decarbonize building, while improving living standards for all. We empower our customers across all regions to build better with less, with a broad range of low-carbon and circular solutions, from ECOPact and ECOPlanet to our circular technology platform ECOCycle®. Through innovative systems, from Elevate roofing to PRB insulation, Holcim makes buildings more sustainable in use, driving energy efficiency and green retrofitting. With sustainability at the core of our strategy, we are on the way to becoming a net-zero company with 1.5°C targets validated by SBTi.

Learn more about Holcim on www.holcim.com , and by following us on LinkedIn and Twitter.
For inquiries, please contact:

Ginalyn H. Gerolao
Media Relation Officer
ghgerolao@dma.com.ph
09688692916


Jainy Carilla
Media Relations Officer
jpcarilla@dma.com.ph
09688961579